Hello and welcome to the 316 new subscribers of Creator’s Compass! I’m glad that you’ve joined the party 🥳

Most of you are probably here for the 50 AI content creation prompts I posted on LinkedIn. I’ll share that SNACK with you at the end of this newsletter.

Today’s topic is all about money.

More specifically, how to think about building revenue streams as a creator 😎

Let’s get into it.

💭 Thought of the week

Have an offer at every price point.

The best content creators have a clear funnel for how their content translates into revenue.

Their systems are built and refined over time, with different revenue streams created as they expand into products, courses, sponsorships and even businesses.

See your offers as “brand building blocks”. Instead of every block being limited to its own individual weight and value, every block you add compounds.

No empire was ever built on weak foundations.

Your foundations are your personal brand and the free educational content that you make for your audience.

Every offer that you create increases the total utility of your online brand.

When your audience interacts with your offers, it creates a natural choose-your-own-adventure situation. Your audience will independently select the option that matches their current level of commitment and purchasing power.

Having an offer at every price point 💰

Here's a framework to consider when creating offers. It's important to note that the amount you can charge is directly linked to the probability of achieving the desired outcome.

How to price your offers

Following the timeless wisdom of 1000 True Fans, building a tribe who like, know and trust you comes from helping other people with no ask in return.

Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook is probably the bible for this, where “jabs” are your free content and “right hooks” are the times you ask people to buy from you.

With more content online than ever before, it’s probably closer to being “Jab, jab, jab, jab, jab, jab, jab, jab, right hook” - but I forgive Gary for wanting a shorter book title.

The Freemium Model ⚖️

Daniel Ek, the CEO of Spotify, recommends that the majority of creators follow the Freemium model. In our above table, these are the stages of “FREE” and “$$$” where you have a high-ticket, premium offering and then everything else you offer is free.

The beauty of the Freemium model is that you create True Fans. Even if the majority don’t ever buy from you, you’ve sold a problem they had which leads to trust and credibility. This becomes a driving force of free word-of-mouth marketing and referrals that, in turn, increase your total audience size.

Inside that audience, a small minority will have the purchasing power to buy your premium offer. This allows you to create higher-quality content which produces a flywheel effect that gains momentum.